We’ve entered into a Faustian pact with these companies: “While it’s brilliant to have access to high-quality products and software, very often for ‘free’, it’s important to remember that there is a trade-off involved – often of our personal data and privacy,” says Lisa Barber, tech editor at Which? We give these companies our attention and our information, which they then turn into big bucks and apparently unassailable monopolies.
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